Our History

After selling a large brokerage business in Milwaukee, Wisconsin, in 1982, Don Westerhoff moved to the "sunshine" state to relax a bit and get away from the pressures of a large office staff and a large book of business. Friends and referrals from friends continued to come to Don for financial guidance and so . . . Financial Services of Bradenton was formed.

Within a short time, it was necessary to find some high quality help in the office. Sharyl Pierce has worked for her father, Don Westerhoff, off and on since she was in junior high school. In 1989, Sharyl joined Financial Services as administrative assistant.

As we continued to grow, it was time to take another growth step. In 1995, Darin Pierce, Sharyl's husband and Don's son-in-law, joined the Financial Services team as financial partner and president. Darin has a degree in business administration, has more than 15 years of experience in the financial services industry, and in 2000 earned his CERTIFIED FINANCIAL PLANNER™ (CFP®) certification.

We are family-owned and operated, and we are committed to providing the very highest levels of services for our clients. Callers to the office may hear the friendly voice of Michael. This is Michael Pierce, son of Darin and Sharyl Pierce and grandson of Don Westerhoff. Mike is a graduate of Florida Gulf Coast University and is a wizard on the computer. He is a great addition to our family staff.